Strategic Partner Marketing Manager - Americas Resellers

Responsibilities

• Own strategic partner marketing plans
• Lead the development and execution of annual and 6-month partner marketing plans for assigned strategic partners, aligning each plan to joint business priorities, partner capabilities, Channel Sales objectives, Platform ONE adoption, net-new logo growth, vertical focus areas, seller activation and measurable pipeline…
• Shape partner investment strategy and MDF discipline
• Manage MDF strategy, allocation, tracking and reporting for assigned strategic partners. Move investment decisions away from reactive, proposal-led spending and towards a proactive view of which partners, campaigns, events, enablement motions and account plays deserve investment based on readiness, expected impact,…
• Lead the marketing relationship with strategic partners
• Own regular engagement with assigned partner marketing contacts, PAMs and relevant sales leaders.
• Build the relationship with enough depth to influence partner plans, bring Extreme-led ideas to the table, secure partner buy-in, and ensure activity is not simply funded by Extreme but actively supported and executed by the partner.
• Drive bespoke demand generation and ABM motions
• Design and execute strategic partner campaigns, including ABM, digital, social, seller-led, event-based and vertical motions, where the partner can provide meaningful access to target accounts, sellers, solution areas or customer segments. Ensure campaigns are supported by clear audiences, follow-up plans, performance…
• Activate partner sellers and technical communities: Work with PMM, Sales Enablement, Channel Sales

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