Event & Field Marketing Manager - East / Central

Responsibilities

• Own Field Strategy + Execution
• Build and execute field marketing programs aligned to regional Sales priorities, target accounts, and pipeline goals.
• Drive Pipeline + ROI
• Set program KPIs, track sourced and influenced pipeline, measure conversion and ROI, and translate results into clear recommendations.
• Partner Closely with Sales: Work with Sales before, during, and after programs on account targeting, attendance, meetings, follow-up, and opportunity acceleration.
• Manage a High-Volume Portfolio
• Own 8–10+ programs per quarter across tradeshows, executive dinners, roadshows, customer programs, regional activations, and partner events.
• Own Programs End-to-End
• Manage strategy, budgets, vendors, contracts, promotion, attendee experience, onsite execution, and post-event reporting.
• Make Smart Investment Decisions: Evaluate program performance, forecast spend, identify trade-offs, and shift investment toward the programs driving the strongest business impact.

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