Senior Account Executive - Canvas - K12

Responsibilities

• Develop and execute strategic account plans to achieve and exceed individual sales quotas within the K-12 education market.
• Proactively identify, qualify, and close new business opportunities within target K-12 accounts.
• Manage the entire sales cycle for K-12 clients, from prospecting and lead generation to contract negotiations and deal closure.
• Build and maintain strong, long-lasting relationships with K-12 customers by understanding their unique needs and aligning Instructure’s solutions to address them.
• Conduct compelling presentations and product demonstrations showcasing the value of Instructure’s education technology offerings to K-12 stakeholders.
• Collaborate closely with sales engineers, customer success, and product teams to ensure a seamless experience for K-12 clients.
• Accurately forecast sales opportunities, maintain up-to-date information in the CRM system, and provide regular pipeline updates.
• Stay informed on K-12 education industry trends, competitive landscape, and Instructure’s product roadmap to remain a trusted advisor for clients.
• Negotiate complex deals and contracts with K-12 organizations, delivering mutually beneficial outcomes.
• Serve as a trusted advisor to K-12 clients, offering insights and solutions that support their goals and drive success.

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