Organic Growth & Discovery Lead (SEO/AEO)

Responsibilities

• Dave is a financial app on a mission to build products that level the financial playing field. It is redefining the financial landscape by leveraging technology to create an affordable, transparent, and user-centric access to liquidity for millions of Americans. As a leading innovator in the U.S. financial services sector, Dave’s digital financial platform offers products designed to meet the credit needs of those underserved by traditional financial institutions. Dave’s offerings include its flagship ExtraCash product, providing members up to $500 within minutes. The company is on track to launch several new product offerings in 2026, including a Buy Now Pay Later (BNPL) option.
• Dave is focused on serving Americans who are financially vulnerable or living paycheck to paycheck. Dave is leading the charge in creating a new era of credit products that prioritizes speed, affordability, and accessibility, making it the go-to financial partner for those who need it most.
• We're looking for an Organic Growth & Discovery Lead to own the on-site and off-site content that makes Dave findable in search and AI answer engines, and to turn that visibility into new members at an efficient cost.
• You will not own the technical layer. Your Product and martech partner owns site structure, site speed, the technical roadmap, and tooling. You need to be fluent enough in technical aspects of SEO and AEO to know what is limiting discoverability and to make the case for it cross-functionally.
• You’ll work closely with teams across brand, content, product, martech, analytics, partnerships, and compliance. AEO is new; not everything will be fully defined - part of the role is helping shape what organic discovery should even mean for a consumer fintech, including how we measure a surface the industry hasn’t standardized yet based on your SEO expertise.
• What you Build & Own
• Channel strategy: Define the strategy and roadmap for organic discovery across search and AI answer engines, and own the forecast, budget, and reporting cadence for marketing leadership.
• Offsite Content & Authority: Own where and how Dave shows up beyond dave.com, including forums, communities like Reddit, and other third-party sources that influence search and AI answers, working with marketing partnership and affiliate teams to earn the placements, coverage, and citations that build real authority.
• Technical and tooling partnership: You will partner with Product and Martech leads on the technical work that unlocks discoverability and the tools this channel needs, bringing each a business case they can prioritize against.
• Measurement & Experimentation: Build the reporting that ties organic and AI-sourced traffic to installs, new members, and acquisition cost efficiency, including the content side of the web-to-app path.

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