Senior Manager, Marketing Decision Science

Responsibilities

• Lead and develop a team of 5 Decision Scientists and Marketing Analysts, owning their performance, growth, and day-to-day direction — setting and enforcing a high quality bar across all team output
• Own the end-to-end delivery of MDSA's paid marketing analytics workstreams: channel-level goal-setting, pacing, incrementality testing, acquisition and retention analysis, and Retailer Marketing measurement
• Lead the team's contribution to the unified marketing measurement framework - MMM, incrementality testing, LTV, MTA — coordinating MMM inputs, incrementality test organization, and reporting
• Drive re-goaling, rebasing, and scenario modeling exercises that directly inform how Instacart allocates its marketing budget
• Partner with Marketing Data Science on Measurement architecture, LTV modeling, and measurement infrastructure
• Identify opportunities to improve analytical self-serve and reduce recurring reporting burden through tooling and automation
• Build team capacity and coverage plans proactively, including across periods of reduced availability

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