Senior Manager - Account Based Marketing - QualityOne

Responsibilities

• Develop, execute, and optimize data-driven multi-channel field marketing and ABM campaigns to achieve sales goals, from concepting and aligning with internal teams all the way through to execution & post-campaign analysis and reporting
• Apply an experimentation mindset to ABM campaigns to drive, test, learn, and optimize
• Collaborate closely with account partners and strategy leads on strategies to attract and close key accounts and to ensure strong cross-functional alignment
• Partner with content, field and digital marketers to build, execute and track integrated campaigns
• Understand complex buying/selling processes involving multiple decision-makers
• Oversee the timely execution of ABM plans
• Measure campaign effectiveness based on appropriate KPIs
• Execute high-impact field campaigns and ABM initiatives to expand and accelerate the sales pipeline.
• Influencing active opportunities in the pipeline to reduce the sales cycle and drive faster conversions.

Languages