Senior Director, Brand Marketing

Responsibilities

• Brand system and creative. Visual identity, creative direction, and design standards across web, campaign, product surfaces, events, and sponsorship — the system that makes Fleetio recognizable in a category where most brands look interchangeable.
• Content and thought leadership. Editorial strategy and the content engine — thought leadership, long-form, owned research, and the always-on content that builds authority with fleet leaders and feeds organic and AI-driven search.
• Social and multimedia. Organic social and video as a real channel, not an afterthought — the presence that keeps Fleetio in the conversation between sales cycles.
• Communications and PR. Earned media strategy in partnership with our PR agency, executive visibility programs, awards, and the messaging discipline that holds across every external moment.
• Brand activation. Turning our 23XI Racing partnership and our field presence into a year-round content and storytelling engine — not a logo on a car.
• Team and partners. Hiring, developing, and leading the brand and content team; owning agency relationships, creative operations, and the intake and prioritization system that lets a small team punch far above its weight.
• In your first year
• The new Fleetio narrative is live and consistent everywhere — from the homepage to the trade show booth to the sales deck — and it looks and sounds unmistakably like us.
• Awareness and share of voice move measurably in our favor in the fleet management category.
• The content engine runs at a cadence demand generation, and sales can actually build on, anchored by at least one owned research franchise, the industry cites.

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