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Performance Marketing Manager

Sword Health

Remote · Germany€4,783–7,517 gross/mofull-timeSword Health Careers

You'll be a key member of our German growth team, working closely with Sword's international Growth and Marketing teams and our agency partners. This is a hands-on role with a lot of ownership.

Responsibilities

  • Paid media management
  • Plan, run and optimise campaigns on Meta, then expand to Google Search and other channels as we grow our mix
  • Lead cost optimisation
  • Own cost per lead and cost per qualified lead, and continuously improve both through targeting, bidding, creative and funnel changes
  • Landing pages & CRO
  • Build, test and improve landing pages and the sign-up flow, working with Product and
  • Design where needed
  • AI-powered creative at scale: Produce and iterate ad creative (video and static, incl. UGC-style formats) fast enough to keep testing, hands-on with AI tools yourself
  • Experimentation: Run structured tests on creative, audiences, messaging and landing pages, then scale what works
  • Budget & reporting

Languages

    Work format
    Remote
    Seniority
    Lead
    Posted
    7 Oct 2026
    Last verified
    In the last 5 days

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