Senior Go-to-Market Marketing Manager - Retail and Consumer Services

Responsibilities

• Formulate the comprehensive marketing direction for Retail and Consumer Services, addressing long-term goals, messaging around value, priority audiences, and paths to expansion
• Reshape findings drawn from markets and customers into concrete marketing initiatives guided by current trends, purchaser priorities, and rival activity
• Develop unique industry perspectives and storylines that link what EPAM offers to challenges clients encounter and openings within the market
• Work alongside business and sales leaders to ensure marketing targets and measurement tools stay connected to larger growth objectives
• Accelerate pipeline momentum and shorten sales cycles through unified efforts supporting key accounts, major transactions, and opportunities to cross-sell
• Establish and execute the lineup of Retail and Consumer Services offerings by spotting priority solutions and managing their introduction
• Direct cohesive go-to-market activities across thought leadership content, promotional campaigns, account-based marketing, digital platforms, and live events
• Forge cooperative initiatives with alliance partners to tap into broader ecosystem possibilities for marketing and demand creation
• Generate resources for sales teams, senior-level playbooks, and thought leadership materials that bolster EPAM's reputation within the industry
• Introduce a measurement-based framework for gauging results, sharpening campaign effectiveness, and assessing marketing return on investment

Languages