Senior Marketing Specialist

Responsibilities

• Drive communication with a special focus on social media, content generation, internal communication and creating visuals
• Enhance EPAM's employer branding in alignment with the company's core values, while also considering local characteristics
• Craft comprehensive plans for social media platforms including Facebook, Instagram and YouTube, ensuring the content aligns with the company's brand identity and objectives
• Manage both organic and paid campaigns, and track their performance
• Generate engaging content, including articles, blog posts and reels, that reflect our brand's voice in EPAM Bulgaria
• Leverage AI tools to accelerate content creation, brainstorm creative EB campaigns, and optimize social media performance
• Champion internal communications initiatives; create internal posts/newsletters to keep everyone updated about company news
• Develop rich visual content like reels, photos, videos, infographics, and more to enhance our brand image
• Provide support in the organization of various events such as meetups, tech conferences, among others to promote the company's brand
• Participate in global/regional EPAM working groups across various areas

Languages