Director of Marketing, Health Systems

Responsibilities

• Own and lead the go-to-market strategy for the Health Systems segment, driving awareness, engagement, and pipeline growth
• Develop audience-specific positioning, messaging, and content strategies that resonate with health system decision-makers
• Partner closely with Sales, RevOps, and SDR leadership to align marketing efforts with revenue goals and optimize outbound and inbound strategies
• Build and execute demand generation programs that accelerate adoption within health systems and provider organizations
• Identify and manage participation in key industry events, conferences, and associations to increase brand visibility and market presence
• Analyze market trends, customer feedback, and competitive insights to refine marketing strategy and identify new opportunities
• Establish the foundational marketing infrastructure, programs, and processes needed to scale the Health Systems business
• Collaborate cross-functionally with Sales, Client Success, Operations, and Executive Leadership to ensure alignment on business objectives and customer needs
• Measure and report on marketing performance, pipeline contribution, and segment growth, using data to inform strategy and investment decisions
• Serve as the internal expert on the Health Systems market, helping shape company strategy and long-term growth initiatives

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