Field Marketing Specialist - India

Responsibilities

• Support the planning, execution, and optimisation of integrated demand generation programs across India, including regional campaigns, events, digital programs, and account-focused activities.
• Work closely with the India
• Partner Sales team and APJ Marketing to execute local partner campaigns, co-marketing programs, workshops, customer events, webinars, partner days, and other joint activities designed to generate demand and support partner-sourced and partner-influenced pipeline.
• Support local activations including industry conferences, executive events, customer roundtables, partner events, meetups, webinars, and virtual experiences. Coordinate logistics, speaker preparation, KBYG documentation, onsite execution, and post-event follow-up.
• Ensure effective tracking of leads and opportunities generated through India marketing programs.
• Partner with BDRs, Sales
• Partner Sales, and Marketing Operations to drive timely follow-up and measure pipeline impact.
• Manage relationships with local event agencies, production partners, digital agencies, vendors, and other third parties to ensure programs are delivered on time, on budget, and to a high standard.
• Track campaign performance and marketing KPIs using CRM and BI tools, reporting on pipeline contribution, partner influence, ROI, engagement, and opportunities for optimisation.

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