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Vice President, Growth Marketing
CookUnity
Remote · United States$22,083–23,750 gross/mofull-timeCookUnity Careers
You will set the vision, strategy, and operational rigor for paid and organic growth while partnering closely with Brand, Product, Data, and Creative leadership. You will oversee a high-performing team of marketers and channel experts across Paid Social, Search, CRM, CRO, and Emerging Platforms—building scalable, data-informed systems that accelerate new customer growth and deepen engagement across the CookUnity experience.
Responsibilities
- Lead the Growth Strategy
- Own the full-funnel growth vision and roadmap, integrating paid, owned, earned, and product-led growth initiatives to scale efficiently while protecting CAC and maximizing LTV.
- Team Leadership
- Build, mentor, and inspire a team of high-performing growth marketers, channel leads, and analysts focused on acquisition, conversion, and retention.
- Channel Excellence
- Oversee performance across Meta, Google, TikTok, DSPs, and emerging channels, while expanding into new frontiers such as influencer, affiliate, and partnership-based growth.
- Data & Experimentation: Foster a rigorous culture of testing, measurement, and optimization—leveraging analytics, attribution, and cohort insights to drive decisions.
- Product-Led Growth
- Partner with Product and Tech to identify and execute high-impact growth loops, cross-sell, upsell, and referral initiatives across the CookUnity ecosystem.
- Brand x Growth Integration
Languages
- Work format
- Remote
- Seniority
- Head
- Posted
- 22 Nov 2025
- Last verified
- In the last 5 days
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