Senior Performance Marketing Manager

Responsibilities

• Drive Performance Marketing
• Lead the day-to-day management and optimization of Tee’s performance marketing programs across key paid acquisition channels, including SEM, Meta and TikTok, to start.
• Translate broader growth objectives into actionable channel strategies, campaign plans, and optimization priorities.
• Manage performance toward key acquisition goals, including sign-up volume and paid subscribers and monitor key metrics such as CAC/CPA, conversion rate, and overall marketing efficiency.
• Maintain a strong understanding of performance across channels and proactively identify meaningful trends, opportunities, and risks.
• Partner with external and internal teams to ensure campaigns are executed effectively and continuously optimized.
• Stay current on platform changes, emerging acquisition tactics, and evolving performance marketing best practices.
• Analyze & Optimize Performance
• Monitor performance across campaigns, audiences, creative, placements and funnel stages.
• Proactively diagnose performance changes to understand what is happening, why it is happening, and what action should be taken.

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