Senior Campaign Marketing Manager

Responsibilities

• Translate horizontal portfolio priorities into integrated campaign strategies that align with business objectives
• Own campaign portfolio planning, prioritisation, investment allocation, governance and performance measurement
• Lead and develop a team of Global Horizontal Integrated Campaign Managers with clear coaching and direction
• Establish campaign operating models, planning rhythms, governance processes and launch readiness frameworks
• Define campaign strategy including audience segmentation, messaging, positioning, channel mix and measurement standards
• Partner with cross-functional teams to manage narratives, content strategy and activation across multiple channels
• Monitor campaign performance, identify optimisation opportunities and provide recommendations for future investment
• Manage campaign budgets and resource allocation across initiatives and priorities
• Leverage marketing technology and analytics to drive campaign effectiveness and operational efficiency
• Deliver executive reporting and insights to senior leadership while ensuring consistency and continuous improvement

Languages