Performance Marketing Manager

Responsibilities

• Own strategy, budget, execution, and reporting for paid across search, paid social, and video and display, running it as one connected program across the full funnel.
• You will own Mural’s paid marketing end to end, with a focus on generating efficient growth across self-serve acquisition and sales-assisted demand. Success will be measured by the quality and volume of activated users, qualified pipeline, and revenue generated from paid investment.
• Build and run a continuous experimentation program across audiences, creative, landing pages, and offers.
• Lead agency and vendor partners to execute and scale the program.
• Partner with our Data team on attribution and measurement to connect paid spend to real outcomes.
• Partner across Marketing and Web on messaging and the post-click experience.
• Set performance targets and expand the program into new regions and languages, including EMEA and APAC.
• Support account-based and demand generation programs in close partnership with the Sales and RevOps teams.
• Use AI in your daily workflow to move faster across keyword, creative, analysis, and reporting work, with a point of view on where AI is changing paid marketing.

Languages