Senior Consumer & Marketing Insights Manager (Remote)

Responsibilities

• Partner with business leaders to identify and prioritise the customer, market and brand questions most relevant to Novakid’s strategic goals.
• Design and execute rigorous quantitative and qualitative research, including panel studies, surveys, focus groups and appropriate AI-enabled research methodologies.
• Analyse and interpret data to produce clear, unbiased and commercially relevant insights.
• Translate insights into specific recommendations, explaining the expected business opportunity, supporting evidence, risks and proposed success metrics.
• Facilitate decision sessions with relevant stakeholders and ensure that each recommendation is accepted, rejected or deferred with a documented rationale.
• Co-create action plans in which every approved recommendation has a named business owner, deadline and success metric. The business owner remains accountable for implementation.
• Follow up on agreed actions, measure the results of implemented recommendations and capture lessons for future decision-making.
• Lead a monthly
• Research Council, sponsored by the CMO, to prioritise research, review findings, make decisions and track the outcomes of previously approved recommendations.
• How Success Will Be Measured

Languages