Principal Competitive Intelligence - Search - Product Marketing

Responsibilities

• Build and implement an effective competitive intelligence program for Search, including in-depth analysis of competitors' products, services, pricing, packaging, marketing strategies and financial performance.
• Create clear, compelling, fact-based internal and external enablement materials - battlecards, bulletins, training, comparisons for blogs/websites - that tells the story behind Elastic product and technology differentiation, creating sales and solution engineering confidence.
• Develop and deliver compelling proof points and external blogs and web pages to communicate competitive differentiation.
• Collaborate on the Win/Loss program, participating in W/L interviews and analyzing data to advise sales strategies and product decisions.
• Maintain a deep understanding of the search market, including market trends, competitive dynamics and SWOT evaluations.

Languages