Growth Marketing Specialist

Responsibilities

• Web production & project management
• Build and release landing pages, templates, and new site sections in our CMS, working from Figma files and campaign briefs
• Coordinate with design, content, product marketing, and engineering to get work into a sprint plan based on a quarterly roadmap
• QA every launch across browsers and devices before it goes live
• Protect site health on every release: redirects, canonical tags, metadata, page speed, and accessibility basics
• Web analytics & optimization
• Own Google Analytics 4 and Google Tag Manager by remediating what's broken, then build and maintain a clean event taxonomy, dataLayer, and conversion tracking in partnership with Marketing Ops and Analytics teams.
• Make campaign attribution trustworthy: UTM governance, channel definitions, and being the person who can answer where a given session came from
• Run our A/B testing program end to end with hypotheses, variants, instrumentation, and next steps.
• Turn analytics into digestible insights for marketing stakeholders

Languages