Growth Marketing Strategist

Responsibilities

• Self-Serve Onboarding & Lifecycle
• Own the end-to-end self-serve onboarding experience: in-app flows, lifecycle emails, and product surface messaging that take a new signup from first session to deeply engaged workspace.
• Build trigger-based systems that respond to user activity in real time. A user who just created their first list gets different guidance than one who just invited their team. Every touchpoint is personalized based on what the user has actually done and what would be most useful to them next.
• Use AI to generate contextual content for users at the right moment: workspace templates, suggested workflows, feature education, and use-case-specific guidance, all driven by what they're actually doing in ClickUp.
• Master the timing, placement, and frequency of in-app and email interventions. Run rapid experiments to learn what drives deeper usage and what causes friction or fatigue.
• Conversion to Paid
• Own how free workspaces convert to paid plans. That means paywall design and copy, pricing page optimization, promo strategy, and understanding exactly which moments and behaviors make a workspace ready to buy.
• Design and run conversion experiments at 3-5x the velocity of a traditional marketer because you've built AI systems that handle the volume, not because you grind harder.
• Know which activation behaviors predict conversion and architect the onboarding experience to produce more of them.
• Driving Brain2 Adoption

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