Performance Marketing Manager

Responsibilities

• Own and scale LinkedIn Ads efficiently. Run it as a testing engine: creative, CTAs, offers, and landing page experiences against tightly segmented ICP audiences. Determine how it should play into our ABM motion.
• Test the viability of new paid channels. Run structured, time-boxed tests on platforms like Meta, ChatGPT, and others. Define the hypothesis and the success and kill criteria up front. Report back clearly on what should earn more investment and what didn't.
• Maintain and optimize Google Ads. Keep it efficient.
• Run paid publications and partnerships. Take ownership of our placements with outlets like CRE Daily, The Promote, and Commercial Observer.
• Manage the relationships, the creative, and the measurement. Scout the next publications and opportunities worth testing.
• Build the measurement layer.
• Partner with sales ops and the data team on attribution as we move from first-touch to multi-touch. Make sure every dollar you spend is measured.
• Own reporting on spend, MQLs, SQLs, and pipeline influence, and be honest about what the data does and doesn't show.
• Run campaigns as part integrated plays, partnering with our ABM marketer. Paid media at AirGarage runs in tandem with newsletter sponsorships, outbound sequences, and ABM programs pushing the same message. You'll coordinate paid with the rest of the campaign so prospects see one story.
• Automate the minutiae.

Languages