Paid Media Manager

Responsibilities

• Own full-funnel paid media strategy and execution across self-serve, developer, and enterprise segments
• Build scalable systems for paid acquisition, with strong attention to CAC, payback, and pipeline/conversion quality
• Manage channel mix and budget allocation across Google, Meta, LinkedIn, and emerging channels
• Partner with creative on ad concepts and run a high-velocity creative testing program
• Work with landing-page, lifecycle, and sales teams to align full-funnel journeys
• Move fast: run A/B tests, analyze performance, iterate quickly, and document learnings
• Instrument tracking, attribution, and reporting so paid impact is measurable end-to-end
• Elevate experimentation velocity and platform diversity to uncover untapped growth

Languages