Senior Programmatic Marketing Manager II

Responsibilities

• Own strategy, planning, and execution for Connected TV, Performance Audio (podcasts, streaming, radio), OOH, and Direct Mail/Gifting campaigns.
• Build and scale Apollo's audio program, spanning programmatic audio, podcast sponsorships, and direct partnerships.
• Design and execute incrementality testing programs (geo holdouts, halo studies, matched market tests) to quantify the business impact of each channel.
• Collaborate closely with the Creative team on briefs, concepts, and production, ensuring channel-specific creative is compelling and performance-oriented.
• Manage media buying relationships, vendor partnerships, and agency collaborations across all owned channels.
• Partner with Marketing Analytics & Data Science to build robust measurement frameworks and reporting infrastructure for offline and upper-funnel channels.
• Work cross-functionally with Brand, Sales, and Finance to align channel programs with pipeline goals and budget priorities.

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