Sales Specialist - Sponsorships

Responsibilities

• Prospect and develop new sponsorship opportunities through outbound outreach, referrals, networking, and industry research.
• Manage the full sponsorship sales cycle, from initial outreach and discovery through proposal, negotiation, contracting, and close.
• Build relationships with existing sponsors to drive renewals, upsells, and expanded participation.
• Conduct discovery conversations to understand sponsor goals around lead generation, brand awareness, thought leadership, customer engagement, and business development.
• Recommend sponsorship packages, exhibit opportunities, speaking engagements, workshops, hospitality experiences, and event add-ons based on sponsor objectives.
• Maintain an accurate sponsorship pipeline, opportunities, activities, and forecasts within the company’s CRM.
• Partner with event, marketing, operations, and customer-facing teams to ensure sponsor commitments are properly communicated and executed.
• Clearly communicate sponsorship benefits, deadlines, deliverables, registration requirements, and event policies.
• Track progress against individual and team revenue and pipeline goals.
• Research new industries and organizations that could expand the sponsorship ecosystem beyond traditional partners.

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