Growth Marketing Lead, Spend

Responsibilities

• Own the Strategy. You're the GM for Engine X acquisition. Decide what to test, what to scale, and what to move on from.
• Translate ambitious targets into concrete plans, channels, and experiments — and back your decisions with data.
• Build the Acquisition Engine. Stand up the programs, infrastructure, and systems that make Engine X growth predictable and repeatable. Paid, lifecycle, partnerships, sales-assist, content, organic — build the playbook from scratch and grow the team around it as you scale.
• Ship the Work.
• Drive large, ambiguous projects forward without losing momentum. Where you have the skills, execute directly. Where you don't, pull in the right people from growth, product, data, or sales. You're a multiplier across the org.
• Test What's New. Engine X is entering one of the most active fintech markets in years. Bring fresh thinking to how we reach prospects — test messaging, paid programs, partnerships, and GTM motions, and bring back what works.
• Partner Cross-Functionally. Work directly with Product on roadmap and positioning.
• Partner with Data to instrument, measure, and learn. Align with Sales on ICP, motion, and handoff. Bring a clear, data-backed perspective to the executive team on where to invest.
• Lead AI-Native Growth. Engine's growth team uses AI as a core part of how we work. Leverage Claude Code, LLMs, and modern tooling to move faster, build smarter personalization, and run more tests — without depending on engineering or ops.

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