Senior Director, AMER Field Marketing

Responsibilities

• Own the AMER Field Marketing strategy and execution, including North America, LATAM, and Public Sector, to drive pipeline growth across the region.
• Lead and develop a team of AMER Field Marketers focusing on field strategy & tactics across North America, LATAM, and Public Sector, while being hands-on and coaching the team
• Build out a field center of excellence to enable Chainguard's business to scale across the region.
• Partner with the sales team on strategy, targeting, and an account approach for field initiatives, including LATAM and Public Sector-specific go-to-market motions.
• Lead the strategy for executing data-driven integrated field programs in partnership with other marketing teams to reach target audiences and in alignment with strategic market moments to extend reach.
• Build and maintain relationships with external partners, including agencies, vendors, and industry organizations, to drive customer engagement and generate leads.
• Develop and implement measurement plans to evaluate the effectiveness of field marketing programs and campaigns, and adjust as necessary to optimize performance, working with MOPS
• Ensure all field marketing efforts are aligned with Chainguard's overall brand, mission, and values.

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