Senior Field Marketing Manager - DACH

Responsibilities

• In this role, you'll
• Partner closely with DACH First-Line Managers (FLMs) and Account Executives to align event programs directly with regional revenue targets and priority accounts across Strategic and New Business segments.
• Design hyper-focused event experiences (e.g., C-level roundtables, founder dinners, technical deep-dive workshops, and roadshows) built to solve specific DACH enterprise pain points.
• Lead end-to-end strategy, content localization, speaker sourcing, venue management, and execution for proprietary Twilio regional events across key DACH tech hubs (e.g., Munich, Berlin, Zurich, Frankfurt).
• Own regional presence at strategic industry conferences and hyper-scaler co-marketing events (AWS, Meta, Google) in partnership with the
• Partner Marketing Manager.
• Ensure every event touchpoint—from invitation copy and agenda design to post-event executive follow-up—is tailored to the nuances of DACH business culture and regional compliance/legal standards.
• Establish strict lead and attendee follow-up SLAs with regional SDR and AE teams to convert event engagement into qualified pipeline and active deal velocity.
• Develop targeted post-event content and micro-campaigns to enable Account Executives to maintain momentum with enterprise account teams.
• Measure and report on event success through commercial metrics: target account penetration rate, pipeline created/influenced, deal velocity, and closed-won revenue.

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