Associate Manager, Offline Marketing

Responsibilities

• Own and optimize Ro’s Audio and YouTube campaigns across conditions, managing media plans, budgets and ongoing performance against condition-specific acquisition targets.
• Help build and grow Ro’s endorser ecosystem by proactively identifying high-potential talent and partnership opportunities across podcasts, YouTube and the broader creator landscape.
• Evaluate and structure new partnership opportunities, assessing media economics, audience fit, historical performance, usage rights, creative potential and expected value to determine where Ro should invest.
• Develop a proactive partnership pipeline and testing roadmap, identifying new talent, audiences and partnership models that can expand the program beyond its existing portfolio.
• Manage relationships with Audio and YouTube agencies and external partners, serving as a key day-to-day Ro point of contact and ensuring campaigns launch and operate effectively.
• Monitor campaign and partner performance and make portfolio recommendations, including where to scale, extend, optimize or exit partnerships based on direct acquisition performance and the broader value of the relationship.
• Partner closely with Paid Social and Creative teams to extend endorser content, identifying promising footage and concepts and helping translate partnership assets into performative assets.
• Help shape creative strategy with endorsers and partners, applying learnings from both native placements and Paid Social performance to improve scripts, reads, concepts and future content.
• Analyze and synthesize media and creative performance, translating campaign data into clear insights and recommendations for budget owners and cross-functional stakeholders.
• Own key operational workflows across the portfolio, including campaign launches, creative briefing, script refreshes, compliance reviews, reporting and budget management.

Languages