Partner Marketing Lead

Responsibilities

• Support the development and coordinate the execution of full-funnel co-marketing campaigns across categories and channels, including onsite, offsite, and affiliate. This includes supporting go-to-market plans, monthly planning, and cross-functional campaign delivery.
• Build and nurture day-to-day marketing relationships with a set of merchant partners, identifying opportunities to improve performance and support growth.
• Support the marketing strategy and campaign performance of assigned merchant partners, identifying opportunities to grow merchant investment and contribute to revenue, GMV, and performance goals.
• Execute and optimize Affirm Marketing Solutions programs across onsite Marketplace placements, offsite media, affiliate, and emerging channels.
• Analyze campaign performance and translate results into actionable insights and recommendations that improve future investment, iROAS, and program performance.
• Serve as a merchant advocate and coordinate with internal cross-functional teams to improve execution, streamline processes, and share campaign learnings.
• Coordinate inbound RFP requests, supporting the development of dedicated marketing plans and materials for prospective partners.
• Help identify campaign targets based on business goals focused on acquisition, engagement, and loan takeup.
• Work closely with the media agency, Growth Marketing, and Brand and Creative teams to coordinate media plans, creative briefs, and content development.
• Support business-critical processes, including partner marketing budget tracking, the comprehensive co-marketing calendar, compliance submissions, and campaign documentation.

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