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Traffic (User Acquisition) Team Lead
ScholarshipOwl
Remote · worldwideSalary not disclosedfull-timeScholarshipOwl Careers
We are seeking an analytical, hands-on Traffic Team Lead / User Acquisition Team Lead to take full ownership of scaling user acquisition across paid (PPC) and partner (Affiliate) channels. In this player-coach role, you will manage, develop, and coach a dedicated team of PPC and Affiliate Managers while maintaining direct involvement in campaign mechanics, tracking architecture, and partner economics.
Responsibilities
- Team Leadership & Coaching
- Act as a hands-on "player-coach," mentoring the Affiliate and PPC team while setting clear KPIs, testing roadmaps, and accountability standards.
- Team Development
- Conduct structured performance reviews with each team member and ensure clear ownership of priorities and deliverables.
- Stakeholder Communication: Update adjacent team leads and relevant stakeholders on performance, risks, opportunities, and changes to projections.
- Budget & Strategy Ownership
- Manage and dynamically allocate multi-channel acquisition budgets across PPC and Affiliate networks based on real-time CAC, ROAS, and LTV.
- Channel Optimization: Guide the team's daily execution—from PPC bidding and creative testing to negotiating high-leverage affiliate deals and scaling new traffic sources.
- Unit Economics & Forecasting
- Own the math behind customer acquisition, monitoring full-funnel conversion rates, payback periods, and delivering accurate weekly forecasts.
Languages
- Work format
- Remote
- Seniority
- Lead
- Posted
- 27 Oct 2026
- Last verified
- In the last 3 days
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