Performance Marketing Manager

Responsibilities

• 1Password is growing. We’ve surpassed $400M in ARR and we’re continuing to accelerate, earning a spot on the Forbes Cloud 100 for four years in a row and teaming up with iconic partners like Oracle Red Bull Racing.
• At 1Password, we’re building the foundation for a safe, productive digital future. Our mission is to unleash employee productivity without compromising security by ensuring every identity is authentic, every application sign-in is secure, and every device is trusted. We innovated the market-leading enterprise password manager and pioneered Unified Access Management, a new cybersecurity category built for the way people and AI agents work today. As one of the most loved brands in cybersecurity, we take a human-centric approach in everything from product strategy to user experience. Over 180,000 businesses, from Fortune 100 leaders to the world’s most innovative AI companies, trust 1Password to help their teams securely adopt the SaaS and AI tools they need to do their best work.
• As part of 1Password’s Performance & Paid Media team, you’ll help grow our Product-Led Growth (PLG) and Self-Serve business across Business-to-Business (B2B) and Business-to-Consumer (B2C) audiences. You’ll manage paid marketing programs across the funnel, turn performance data into clear decisions, and help build efficient ways of working—including through artificial intelligence (AI)-enabled workflows. Your work will help more people discover and adopt 1Password as we build a safe, simpler digital future for everyone. Reporting to the Director, Performance & Paid Media, this role is remote in the United States and Canada.
• On the Marketing team, we’re growing our AI capability together and redesigning how work gets done. We’ve built agents to improve workflows focused on competitive intelligence, content creation, and campaign planning, helping us stay sharp, reduce context-switching, and surface the right information at the right time. AI helps us coordinate, execute, and uncover insights faster so we can spend more time on what’s most important: performance, judgement, and driving the future of 1Password.
• • 5+ years of experience in performance marketing, growth marketing, or user acquisition, ideally supporting PLG or Self-Serve business models.
• • Strong cross-functional communication skills and the ability to collaborate with Growth, Product Marketing, Analytics, creative partners, and other stakeholders.
• • Experience supporting B2C or prosumer audiences, SaaS products, or self-serve customer journeys, along with familiarity with lifetime value (LTV) and CAC analysis.
• • Manage assigned paid channels and programs from awareness through conversion, including planning, execution, optimization, and reporting.
• • Build productive vendor relationships, manage account partnerships, and negotiate for stronger performance and value.
• • Monitor leading indicators such as clicks, signups, trial starts, activation, and cost per acquisition, as well as outcomes including paid conversions, subscription volume, revenue, and retention.

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