Senior Director of Product Marketing

Responsibilities

• Lead Veriff's repositioning. Define how the company, the Veriff Network, and our portfolio are positioned, and get the leadership team, sales team, and market behind it.
• Run product launches end to end, making each one strengthen the company story. Work within a structured annual launch cadence and industry event calendar.
• Equip our sales team to win enterprise deals with pitch narratives, discovery guides, battlecards, and objection handling. Stay close enough to deals to know what's working, and fix what isn't.
• Build competitive and market intelligence, and turn win/loss insight into sharper positioning and better product strategy.
• Partner with Product on pricing, packaging, and roadmap narrative, and with Marketing and Communications on campaigns and external storytelling.
• Develop our PMM team, and shape when and how it grows.

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