Strategic Alliances Manager - North America Partner Program

Responsibilities

• Design the partner strategy and GTM model from scratch — Define the ideal partner profile, acquisition approach, onboarding playbook, and initial co-sell motion that sets the foundation for partner-sourced revenue.
• Identify and recruit partners strategically — Source, evaluate, and recruit boutique AI agencies and integration partners that fit your IPP and can actually move the needle.
• Build relationships with partner leadership and create a compelling reason for them to prioritize Apollo.
• Enable partner success and drive adoption —
• Design and execute onboarding and enablement programs for both commercial and technical teams. Ensure partners have what they need to source and influence deals—and track whether they're actually using it.
• Partner with field teams to drive deals — Work with AEs, SEs, and field leadership to build joint GTM plans and co-sell motions. Turn partner relationships into partner-sourced and partner-influenced revenue—closing deals with mutual benefit.
• Manage partner health and growth —
• Own acquisition, onboarding, and participation metrics. Ensure all partners contribute meaningfully, identify underperformers early, and figure out how to scale the program as it grows.
• Be the connective tissue between partners and Apollo — Surface partner feedback and market intelligence back to Product, Marketing, and Field Leadership. Remove blockers, manage conflicts, and drive alignment across teams with no direct authority.

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