Product Marketing Lead - Growth & Revenue

Responsibilities

• Own end-to-end GTM strategy across Mercury's three primary growth motions — product-led, sales-led, and partner-led — including segmentation, messaging, and cross-functional execution.
• Manage and grow a team of product marketers and partner marketers supporting these motions today.
• Build and maintain the customer journey, messaging, and infrastructure that works across all three motions: shared value propositions and personas that flex appropriately for self-serve onboarding flows, sales conversations, and partner co-marketing
• Partner closely with the growth product org on strategy and execution for driving top-of-funnel, conversion, activation, and virality.
• Partner with sales leadership on messaging and enablement, from battlecards and objection-handling frameworks to segment-specific playbooks
• Develop Mercury's partner marketing strategy in collaboration with the partnerships team — including co-marketing programs, partner enablement materials, and joint GTM playbooks
• Lead customer and market research to stay ahead of competitive dynamics, identify growth opportunities across segments, and feed insights into product, pricing, and roadmap decisions
• Define and track the PMM metrics that matter for growth — from activation to adoption to advocacy — and use them to continuously improve GTM strategy
• You Should Have
• 10+ years of B2B product marketing experience, with full ownership of GTM strategy — not just launch coordination

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