Content Writer

Responsibilities

• Partner with subject matter experts to develop original content in a variety of formats, including blog posts, articles, white papers, ebooks, infographics, videos, social content, and more
• Maximize the value and reach of our content by turning high-performing assets into a library of derivative pieces for use in multiple channels and across multiple markets
• Build and execute content strategies that support and amplify our short- and long-term marketing initiatives and campaigns
• Collaborate closely with marketing stakeholders and business partners to map and optimize content across the buyer journey
• Be a steward of best practices in messaging, grammar, writing, and style
• Measure and report on content performance; optimize based on results
• Help develop standards, processes, and tools to drive greater efficiencies in how we work and operate as a cross-functional team
• Stay on top of content marketing trends and bring new ideas for us to explore and test

Languages