Director of AI Content Systems, Marketing

Responsibilities

• Content strategy. Decide what we publish, for whom, and why, based on search demand, AI-search behavior, buyer questions, and revenue marketing priorities.
• The content production system.
• Design and run the AI workflows, agents, prompt libraries, briefs, and QA gates that produce content at scale. Treat it like a product: version it, measure it, and keep improving it.
• Expert input pipeline.
• Build repeatable ways to capture knowledge from product, customer success, sales, customers, and outside experts, and feed it into the system so our content says things competitors can't.
• Verbal and visual brand.
• Own voice, tone, and editorial standards, and encode them into the system so every asset meets them by default.
• SEO and AI search (GEO).
• Own strategy for organic search and visibility in AI answers (ChatGPT, Perplexity, Google AI Overviews, and others).
• The website.

Languages