Growth Manager - Influencer Program

Responsibilities

• Map and rank Tier 1 targets per market: top voices from sectors including but not limited to crypto, Fintech, traditional finance, payment and sports, across channels including but not limited to YouTube, X, TikTok, Instagram, podcasts, and Telegram, ranked by verified follower count, excluding anyone already in the…
• Mine competitor amplifiers: identify who consistently amplifies key competitors, their launches, and track top finance/crypto podcast charts per market
• Run direct outreach against the mapped list, manage the inbound portal pipeline
• Acquire and negotiate deals with KOLs.
• Build and maintain brief templates per campaign type: launch, promo push, always-on education
• Maintain a localized asset kit per market: visuals, approved claims, risk warning language, disclosure wording
• Distribute a weekly/monthly/quarterly narrative refresh to the full roster
• What you will own
• Local influencer roster build and management
• Content operations infrastructure: brief templates by campaign type, localized asset kits, narrative refresh cadence

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