Director of Product Marketing

Responsibilities

• Lead the Product Marketing team and raise the bar for the craft — setting the strategy and the standard others rise to.
• Drive a continuous drumbeat of go-to-market moments — including major launches, smaller beats, always-on campaigns, and opportunistic one-off plays — each sized to the moment and built around a continuous release cycle.
• Own adoption and retention outcomes end-to-end, measuring success by what customers do rather than by what you ship.
• Build the systems and enablement that make the whole team faster, including the AI-native ways of working that raise the whole team’s velocity.
• Partner with senior leaders in Product, Sales, and Marketing to advance the Product Marketing craft at ActiveCampaign, shaping how the function works in an AI-native, product-converged world.

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