Principal Product Marketing Manager - Public Sector

Responsibilities

• Own public sector positioning and messaging
• Develop and evolve Samsara's core narrative for government buyers across federal, state, local, and education segments — grounded in mission outcomes rather than generic product benefits
• Build Samsara's federal go-to-market foundation
• Partner cross-functionally to define how Samsara approaches the federal market, including messaging and enablement that reflect our compliance roadmap as it evolves
• Translate compliance into a sales advantage: Understand the FedRAMP authorization process and impact levels — deeply enough to explain it clearly to sales teams and prospects, and to inform internal conversations about authorization strategy and timing
• Drive product and platform launches for public sector: Localize Samsara's launches for a government audience, ensuring messaging reflects agency use cases, procurement realities, and compliance considerations
• Enable sales and channel teams
• Build battlecards, objection-handling guides, RFP/RFI response content, and compliance-focused sales collateral that helps account teams and channel partners win competitive government deals
• Support competitive intelligence for public sector: Track how competitors position themselves to government buyers, and translate that intelligence into differentiated Samsara messaging and sales guidance
• Represent Samsara at public sector events and forums

Languages