Paid Social & Programmatic Analyst

Responsibilities

• Day-to-day management of paid social campaigns across Meta, TikTok, Reddit and Snapchat
• Manage variable budgets to maximize scale while hitting ROAS targets, leaning in when performance beats target and pulling back when it doesn't
• Build and optimize per-performer campaigns for artists, teams and tours against a constant onsale calendar
• Run our dynamic and catalog-driven campaigns, working with product feeds and dynamic creative templates to keep thousands of live events served accurately
• Design and execute experiments and A/B tests across targeting, creative, copy and landing pages
• Contribute to incrementality and conversion lift studies with our Analytics team, helping design holdouts, interpret reads, and translate results into how we set budgets
• Partner with our Creative team on briefs and creative testing, and close the loop with performance results
• Work with Engineering on the internal tooling that automates campaign creation, helping define requirements and spot where automation is falling short
• Engage directly with our platform partners at Meta, TikTok, Reddit and Snap to push their capabilities toward our priorities rather than theirs
• What you have

Languages