Senior Manager, Performance Marketing, Paid Social

Responsibilities

• Own and optimize paid social and video acquisition for Personal Loans, managing campaign strategy, setup, bidding, budgets, pacing, and performance across key platforms.
• Develop and execute a creative strategy in partnership with Creative and agency teams, including testing frameworks, messaging hypotheses, formats, production priorities, and creative performance analysis.
• Build and refine audience strategies across prospecting, retargeting, customer lists, lookalikes, and other first- and third-party audience solutions.
• Drive geo-list targeting and geographic experimentation with our analytics team to identify incremental growth opportunities, improve channel economics, and bring paid social toward profitability.
• Design and analyze structured tests across audiences, creative, bidding, placements, geographies, and funnel experiences, using incrementality and down-funnel performance to guide investment decisions.
• Partner with Analytics, Product Marketing, Creative, Lifecycle, and Growth Product teams to improve the full acquisition funnel from impression through funded loan.
• Manage and forecast significant media budgets, balancing growth, customer volume, and contribution economics while adapting quickly to changing performance trends.

Languages