Field Event Recruitment Coordinator

Responsibilities

• Owns recruitment strategy for assigned field marketing programs and determines the optimal mix of marketing channels, sales engagement, and outreach tactics to achieve attendance and pipeline goals
• Builds a formalized follow-up strategy in line with recruitment plan to feel like a cohesive campaign
• Evaluates event performance and makes recommendations to optimize recruitment investment, audience composition, and event mix
• Determines target account prioritization and attendee recruitment plans in partnership with Sales leadership
• Analyzes historical event performance and metrics and market trends to influence future event recruitment strategies
• Recommends changes to event investments, promotional tactics, and campaign execution based on business performance
• Serves as the marketing lead for attendee recruitment and follow-up decisions across assigned events
• Knowledge, Skills, and/or Abilities Required
• To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
• Ability to work independently on projects and processes

Languages