Team Lead, Marketing Campaigns (m/f/d) - Fixed Term (Maternity Cover)

Responsibilities

• Own the strategy and execution of multi-channel growth initiatives across new customer acquisition, ABM, and customer marketing, defining growth priorities and delivering measurable ARR outcomes from both new and existing customers.
• Lead and develop a team of growth and campaign managers, setting clear individual expectations, establishing operating models and best practices, and building a culture of disciplined execution and structured experimentation.
• Partner with Marketing Automation, Sales, Customer Success, and Product to ensure seamless cross-functional coordination, shared KPIs, and unified go-to-market execution across customer and account-based strategies.
• Use dashboards, analytics, and reporting tools to evaluate campaign performance, surface insights, and drive continuous optimisation across the funnel.
• Define and maintain clear processes and frameworks that enable the team to execute efficiently at scale while maintaining the ability to test and iterate quickly.
• Required Experience
• At least 5 years of experience in marketing with a strong focus on campaign management and growth, including demonstrated experience leading a team.
• Proven track record designing and leading data-driven growth strategies across acquisition and expansion, that deliver measurable ARR impact.
• Experience managing cross-functional initiatives, aligning stakeholders across Sales, Customer Success, and Product to shared commercial goals.
• Background in a VC- or PE-backed company or management consultancy is an advantage.

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