Senior Director Product Marketing - Competitive and Sales Enablement

Responsibilities

• Lead ongoing analysis of competitors’ products, pricing, messaging, and go-to-market strategies.
• Develop and maintain competitive selling presentations, battlecards, win/loss insights, and content for executive briefings.
• Partner with Product, Marketing, Sales including Ops, AR to synthesize market trends and threats.
• Build and maintain modular playbooks tailored to buyer personas, verticals, and use cases to drive sales productivity (reps and pre-sales). These are aligned to product direction, launches, campaign themes, and GTM priorities.
• Collaborate with Sales Enablement to deliver training and reinforcement programs.
• Work closely with Product and Solutions Marketing, Field Enablement, and Sales Leadership to ensure competitive insights are actionable.
• Partner with Demand Gen and Sales/Revenue Operations to measure playbook adoption and impact on pipeline and win rates.
• Manage CI platforms and work with enablement solutions (e.g. Crayon, Seismic, Highspot, etc.).
• Lead, mentor, and grow a team of top notch competitive and market intelligence talent.
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