Field Marketing Manager / Senior Manager

Responsibilities

• Drive the development and execution of integrated field marketing plans for one or two products; includes customer and prospect communications, event and webinar execution, and customer conference support
• Lead and support a broad mix of marketing programs across channels
• Coordinate with internal teams such as product marketing, creative services, sales, strategy, marketing operations, content, product, customer success, public relations, and digital to manage field marketing program components
• Manage program (webinars, customer meetings) logistics, execution, and measurement
• Help organize and coordinate Veeva and industry events, including logistics, contract negotiations, internal and external communications, speaker management, event app management, and reporting
• Build and maintain complete, accurate contact lists for marketing and sales; drive engagement through database nurture
• Support the execution and optimization of outreach programs to engage current and prospective customers
• Own weekly and monthly marketing program reporting and metrics (events, campaigns, etc.)
• Budget planning and management

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