Senior Field Marketing Manager, East Coast, US

Responsibilities

• Own field marketing strategy and execution for a defined AMER region, setting market priorities, regional coverage, and program mix across the U.S.
• Translate strategy into a regional field marketing plan that supports Commercial and Enterprise growth in priority markets.
• Develop and manage programs across trade shows, vendor-led executive programs, Drata-led account-focused events, hospitality events with partners, and partner-supported sponsorship opportunities.
• Design programs for executive and practitioner audiences, adapting format, messaging, and experience by segment, persona, and market.
• Pilot differentiated event ideas and determine what to refine, repeat, scale, or stop.
• Build strong relationships across SDRs, AEs, sales leaders, vendors, and partners to drive alignment and program success.
• Own end-to-end execution, including planning, promotion, logistics, follow-up, and post-program optimization.
• Measure performance through meetings, engagement, pipeline contribution, and overall program effectiveness.
• Bring clear recommendations to leadership on where to invest, what to test, and how to improve regional field performance over time.

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