Senior Growth Marketing Analyst

Responsibilities

• Data & Signal Strategy
• Audit, track, and categorize 1st-party, 3rd-party (e.g., 6sense, GitHub), and product/marketing signals across target contacts and enterprise accounts.
• Evaluate variable factors and intangible data nuances to distinguish technical practitioner actions (e.g., SDK deployment) from broader enterprise intent (e.g., security evaluations).
• Partner cross-functionally with Data Engineering and RevOps to clean, enrich, and continuously source high-intent signal data.
• Feed signal combinations, recency, and frequency into predictive models to refine lead routing and account prioritization.
• Activation Strategy
• Use signal combinations to define the right "next best action" for accounts and individual users based on their segment, ICP fit, and stage (e.g., prospect vs. existing customer).
• Map and trigger appropriate activation responses ranging from personalized marketing content to white-glove outreach from Product Advocates or automated handoffs to SDRs and Enterprise AEs.
• Operational Motion & Cross-Functional Integration
• Act as the primary business lead to cross-functionally implement, refine, and maintain activation workflows across Marketing, Product, Sales Ops, and Data teams.

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