Marketing Analytics Director | United States | Remote

Responsibilities

• Strategic GTM Partnership: Serve as the primary strategic partner to the GTM Leadership team (VP of Demand Gen, VP of Regional and Events, Head of Marketing Ops, CMO, Revenue Operations, Sales leadership and more), translating complex data into a clear roadmap for demand generation and revenue growth.
• Dual-Track Target Setting: Architect and own a sophisticated forecasting framework that balances top-of-funnel volume with high-intent lead quality, optimized for Grafana Cloud conversion and retention.
• Predictive Modeling and ROI
• Develop and maintain machine learning models (Attribution, MMM, LTV) to predict campaign impact and steer budget allocation toward the highest-ROI channels.
• Data Warehouse Architecture
• Oversee the structure of marketing data within Google BigQuery, ensuring a scalable single source of truth that connects product usage data with marketing touchpoints.
• Causal Inference and Inflection Hunting: Move beyond descriptive analytics to perform causal inference and predictive trend analysis. When the data shows an anomaly, whether a 3-month spike, a regional dip, or a campaign that overperformed, isolate the window and dig in.
• Executive Storytelling: Transform technical data outputs into clear, compelling narratives for the executive team and board.
• Deliver a succinct read and go deep where pushed.
• Utilizing AI and Automation

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