Director, Performance Marketing

Responsibilities

• Paid Media Strategy & Performance
• Own the strategy, execution, forecasting and performance of paid acquisition channels, including Google Ads, Microsoft Advertising, paid social, review platforms and emerging digital channels.
• Lead paid media optimization across campaign strategy, audience targeting, bidding, creative experimentation and budget allocation to maximize qualified pipeline and return on investment.
• Identify, test and scale new acquisition opportunities, evolving our channel mix to reach and convert buyers across an increasingly diverse digital landscape.
• Leverage CRM data, offline conversion tracking and advanced bidding strategies to continuously improve acquisition quality and campaign effectiveness.
• Own paid media budgets, performance forecasting and external agency relationships, ensuring disciplined investment and measurable commercial outcomes.
• Digital Experience & Conversion Optimization
• Lead Procurify's digital experience strategy, evolving how we engage and convert buyers as AI transforms research, discovery and purchasing behaviours.
• Own website conversion strategy across key digital journeys, landing pages and conversion experiences, with a focus on generating qualified demand.
• Manage and develop the WebOps Manager, establishing a prioritized roadmap for website performance, user experience and conversion optimization.

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