Chief Marketing Officer - new startup (healthcare)

Responsibilities

• As CMO, you'll shape the company's vision, growth engine, and market presence from day one. You'll combine strategic leadership with hands-on execution, turning data, creativity and experimentation into measurable business results.
• Co-creating the company, product and go-to-market strategy together with the founding team and medical leadership
• Defining the brand positioning, communication strategy and market narrative for an online, coordinated, multi-specialty cardio-metabolic clinic
• Designing and executing a full-funnel marketing strategy covering awareness, acquisition, conversion (first consultation), retention and patient engagement
• Building and optimizing acquisition funnels across Google, Meta, e-mail, remarketing and other relevant digital channels
• Developing marketing automation processes that support patient education, onboarding, activation, reactivation and long-term engagement
• Creating a data-driven growth model based on key metrics such as CAC, LTV, ROI, conversion rate, retention, churn and activation
• Building a multi-channel content and communication ecosystem across video, social media, expert content, blog, e-mail, paid ads and landing pages
• Translating complex cardio-metabolic topics into clear, trustworthy and engaging communication for patients and business partners
• Developing educational campaigns around prevention, diagnostics, lifestyle change, obesity, diabetes, hypertension, insulin resistance, cardiovascular risk and metabolic health

Languages